Facebook Inc, the world's No. 1 social network, is adopting the "hashtag," one of the most recognizable features of its younger rival Twitter, in a move to position its Web service as an important complement to television, sporting events and breaking news.
Facebook said on Wednesday that it will begin to roll out the feature on its social network, making it easier for users and advertisers to find hot spots of user activity around specific events or topics.
And Support for the all-but-ubiquitous topic organization system was rumored in March and will roll out to a small percentage of users Wednesday. Facebook will roll out hashtags to more users in the coming weeks.
The social network wants to make it easier for users to find content already on Facebook, and functional hashtags are the first step. According to Facebook, many users already post hashtags anyway, so why not make them work. Hashtags will be both clickable and searchable, so, for example, topics like #NSALeaks or #NBAFinals will now exist.
Hashtags from other services, such as Instagram, are clickable as well. Users will also be able to compose posts directly from a hashtag feed and search results. That could make adding real-time content to specific streams easier than before
Facebook HashTag Example:
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